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The Rethink Your Drink Campaign is a public health initiative led by the California Department of Public Health and administered by the Local Health Departments.

The Rethink Your Drink Campaign's primary goals are to:

  • Educate low-income Californians about healthy drink options,
  • Help identify drinks with added sugar,
  • Make the link between consumption of sugar-sweetened drinks and health risks.

In this way, the campaign hopes to shift consumption toward healthier, more affordable beverages, like water. The Rethink Your Drink Campaign hopes to stimulate community-level partnerships and invite local environmental changes that will improve access, affordability, and desirability of healthy.